Introduction

 

Though our in-house wine brand, Truevines Wines, which comes in a number of Origins and Blends, is the bone marrow of our International Trading Division, we intend expanding our footprint in Africa and other countries through other South African products and much needed brands. As a company, we thrive to host the best Lifestyle events in the land in line with the market interest. Our Lifestyle events are a celebration and an appreciation for the history that different nations bear, cultures and ideals. As we work towards the sales and marketing of our brands, we continue to build on the true reflection of our motto; “Your Trade, Our International Footprint”

 

Our Mission

– To promote, market and sell South African products internationally through export markets.

Our Vision

– To create a well-established South African wine brand for export purposes.

– To develop International Lifestyle events concepts to promote South African wine brands such as Truevines wines.

– To develop International Lifestyle events concepts to promote South African wine brands such as Truevines wines.

 

Headed by Simphiwe Xinwa, our International Trade Division has a primary
responsibility of putting South African wine brand, True Vine Wines on the
international map. Whether through wine expos, Lifestyle events or the supply of
the wine to other countries, the Division leads in establishing key partnerships and
relations at an international level.

 

Known as the Creative Wing of the Company, the Corporate Relations Division handles amongst others marketing and sponsorship for activities hosted by the Company. The fresh, sassy and classy Lifestyle events hosted by Shumayela Holdings are coordinated and managed by the Unit. Lorato Moloisi, one of the company partners leads a innovative team with a prime responsibility of ensuring that the True Vine Brand is adequately promoted on the international map, that sponsors and partnership brands are given the brand value they deserve and to continuously give birth to International awe-inspiring Lifestyle
Brands…