International Trade


International Trade division makes up Shumayela Holdings. Seen as the rock of the company, the International Trade Division has a primary responsibility of putting South African wine brand, True Vine Wines on the International map. Whether through wine expos, Lifestyle events or the supply of the wine to other countries, the Division leads in establishing key partnerships and relations at an international level.


Shumayela stands on 3 goals


– To expose different target audiences to the food and wine industry
– To market, promote and sell the True Vine Wine range in the International market
– To promote South African wines and cuisine in the International space